What a brand identity is
A brand identity is how people recognise your business: the name, the logo, the colours, the type and the way you speak. Done well, they work as one system, so everything you put out looks and sounds like you.
For a local business, it's often the first sign of quality a customer gets, long before they meet you.
How the pieces fit together
A name, a logo and a voice only work if they're used the same way every time. The guide sets the rules: which version of the logo goes where, which colours sit together, and how you answer a review.
That's what lets anyone on your team, or any printer or platform, put the brand out without it drifting.
Where it shows up
A brand earns its keep in the places customers see it: your sign and van, your website, your social accounts, your invoices and your Google profile.
We design those first applications with you, so the brand is in use from day one.
Keeping it consistent
Brands drift when nobody looks after them. We stay on hand to design new things as you need them, and to keep every new piece on brand.
