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New business launch

Open with everything in place

Your brand, website and Google profile, set up together so you're ready on day one.

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Brand, website and Google profile for a new business

Opening a business means a hundred jobs at once, and the ones online are easy to leave until last. We take them as one project: the name and logo, the website, online booking, your Google Business Profile and your social accounts.

Doing them in the right order saves the rework that comes from building a website before the logo exists, or a profile before the hours are set.

Ready on opening day

Brand, website and Google profile, set up together. Everything ticked off before you open.

One plan, one team

Brand, site, profile and booking planned together, so nothing waits on anything else.

  • One timeline, from name to opening
  • One team for every piece
  • A check-in every week

Live before you open

Your site, booking and Google profile are live and tested before the doors open.

  • Domain and email set up
  • Booking tested end to end
  • Profile verified on Google

Seen from day one

Social accounts set up and the first posts planned, so people know you're open.

  • Instagram and Facebook ready
  • Opening week of posts planned
  • Opening day announced

Launch it all together?

The honest case for launching brand, site and profile as one project. Cons included.

Pros

  • Nothing waitsThe site isn't held up by a logo that isn't finished.
  • It all matchesOne look across the sign, the site and the profile.
  • One team to callNo passing files between a designer and a developer.
  • Ready on the dayCustomers can find and book you from opening day.

Cons

  • More decisions up frontThe name, the look and the pages all need your input early.
  • A bigger first projectMore to plan than a logo on its own.
  • Some things wait for the spacePhotos and final hours need the doors to be ready.
  • Not for every openingIf you already have a brand, start with the website.

Our take

Worth it when the opening date is set.

If you know when the doors open, planning everything together is the surest way to be ready. If the brand already exists, we'll start with the site instead.

From idea to opening day

A new business launch, step by step. In the order that saves rework.

  1. What you're opening, who it's for and when the doors open.

    Call
  2. Name

    A name that's free to use, and a line that says what you do.

  3. The logo, colours and type that everything else is built from.

    Look
  4. Build

    Pages, booking and payments, built around how you'll work.

  5. Google and social, set up to match the site.

    Profiles
  6. Open

    The doors open, and we keep it all running after.

  1. Call

    What you're opening, who it's for and when the doors open.

  2. Name

    A name that's free to use, and a line that says what you do.

  3. Look

    The logo, colours and type that everything else is built from.

  4. Build

    Pages, booking and payments, built around how you'll work.

  5. Profiles

    Google and social, set up to match the site.

  6. Open

    The doors open, and we keep it all running after.

Launching a new business, explained

What to set up online before you open. And in which order.

What to set up before you open

Customers look you up before they visit, often before you've even opened. In the weeks before launch they need to find a name, a website, a way to book and a profile on Google Maps that all say the same thing.

Getting those right before opening day means your first customers find a business that already looks established.

Why the order matters

Each piece depends on the one before it. The website needs the logo and the words; the Google profile needs the website and the hours; the opening posts need all three.

Doing them in order, with one team, avoids rebuilding work that was started too early.

  • The name and position first
  • Then the logo, colours and type
  • Then the website and booking
  • Then the Google profile and social accounts

Getting on Google Maps before you open

A Google Business Profile can be set up and verified before opening day, so customers can find you on Maps from the start. We complete every field, from your services to the area you cover, and add photos as soon as the space is ready.

What happens after opening day

Launch is the start, not the end. We keep the website updated and the profile current, and when you're ready to grow, the same team can run your social, ads and SEO month to month.

Questions and answers

Still have a question?

Ask us anything. We'll answer it straight, even if the answer is that we're not the right fit.

Ask us

  • As early as you can. The name and brand come first and everything builds on them, so the more time before opening, the smoother the launch.

  • Yes. We help you find a name that's easy to say and to search, and check it's free to use as a domain and on social.

  • Yes. It can go live early with an opening date, or in full, with online booking ready for opening day.

  • Yes. We set it up, verify it and fill in every field, so you show up on Google Maps from the start.

  • Then we start from it, and build the website, booking and profiles around the brand you already have.

More solutions

Start from a different problem. Each one is planned around it.

Website redesign

Fix the site that's holding you back

We find what's costing you customers, then fix it or rebuild it, whichever makes sense.

Get found locally

Be the business people find first

Google Maps, local search and the ads above them, working together for your area.

Ongoing growth

Growth, handled every month

Social, ads and SEO run on a retainer, with a plain-English report on what changed.

Kind words

Hear it from the businesses we've built for. What it's like to work with us, in their own words.

“They took our whole website from idea to launch, online booking included, and never made it feel complicated.”
Elizabeth MarkowskiOwner, Virelle
“Everything was built around how we actually work, with the compliance side looked after from the first day.”
Daniel ZhaoFounder, Pelagion
“One team for the brand, the site and the ads. It finally feels like one business online.”
Mark SullivanDirector, Harbor
Contact

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