Where customers nearby search
Customers looking for a local business search Google, check the map and read the reviews, often in a minute on their phone. The businesses they see first get most of the calls.
That's why local search is three things working together: your profile on the map, your website in the results, and ads above both.
- Your profile, on the map
- Your website, in the results
- Your ads, above both
Pages for every area you serve
A page for each town or neighbourhood you cover gives Google something to match those searches to, and shows customers you already work near them.
Ads while the rest builds
Climbing the map takes time. Local ads put you at the top of the results for the searches that turn into jobs while it happens, and can be turned down as the map does more of the work.
How you'll know it's working
Each month you see the calls, direction requests and bookings that came from search and Maps, and what we're doing next.











