When a website redesign makes sense
A redesign makes sense when the website stops doing its job: people can't use it on a phone, can't book from it, or can't find it on Google. Looking dated is a reason too, when the site no longer matches the business it sells.
If the site works and only needs new photos or words, a refresh is often enough.
How to keep your Google rankings
The risk in any redesign is losing the search rankings you already have. We list every page that brings in visits, keep the ones that work at the same addresses, and point every old address to its new page.
Titles, descriptions and structured data are carried over and improved, so Google sees the same business, better organised.
- Every ranking page listed before we start
- Old addresses pointed to new pages
- Titles and descriptions carried over
- Checked in Google after launch
Designing for the phone first
Many customers will see the new site on a phone, often while deciding whether to call. We design those screens first: clear buttons, short pages and booking within a tap or two.
What happens after launch
The new site goes live in weeks, not months, and then we look after it: hosting, updates, security and changes when you ask. It never has to fall this far behind again.
