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Notes on growing a business online
Plain guides on websites, software, ads and search, written for owners who'd rather be running the business.
Latest
What a small business website actually needs (and what it doesn't)
The few things that earn their place on the page, and what you can skip.
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What a small business website actually needs (and what it doesn't)
The few things that earn their place on the page, and what you can skip.
Read postWebsite redesign: when to fix it and when to start over
How to tell a site that needs a patch from one that needs a fresh start.
Read postSigns you've outgrown spreadsheets
The quiet signs your business has grown past a shared sheet.
Read postGoogle Ads vs Meta Ads for a local business: where to start
Where a local business should put its first ad budget, and why.
Read postHow to get more Google reviews without being pushy
Simple ways to ask at the right moment, so happy customers say so.
Read postWhat a brand really means for a small business
It's more than a logo: it's what people remember, and why they come back.
Read postIs your website too slow? How to tell, and what to fix
Slow pages lose customers before they read a word. Here's how to check yours.
Read postWhat to post on social when you run a small business
A simple monthly mix that keeps your feed busy without eating your week.
Read postCustom software or off the shelf: how to choose
When a ready-made tool is enough, and when it's worth building your own.
Read postHow long does SEO take? What to expect month by month
Why search takes time, and what should change in the first six months.
Read postWhy a small business needs brand guidelines
A few pages that keep your logo, colours and voice the same everywhere.
Read postRetargeting ads, explained for local businesses
How to win back the visitors who looked, left and didn't call.
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