What website design is, and isn't
Website design is everything a visitor sees and does: the layout, the order of information, the words, the photos, the buttons and the path from landing on a page to calling you. It isn't the code underneath; that's website development, and we do that too.
The two are often sold as one word, and in a project they work together. But design decides whether the site works for a person, and that's where most small business websites fall down.
Start from the customer's question
Every visitor arrives with a question: do you do this, where, what does it cost, can I trust you, how do I book. A well designed page answers the question it was found for, in that order, and puts the next step where the answer lands.
We write the page map before anything is drawn, so each page has one job, and the design serves it.
- One job per page
- The answer first, the detail after
- Proof where doubts appear
- A next step on every page
Designed for the phone first
Most local customers find you on a phone, often while doing something else. So we design the phone version first: short lines, big buttons, forms that don't fight you, and tap to call where it counts. The desktop version grows out of that, not the other way round.
In your brand, and readable by everyone
The site should look like the same business as your sign and your invoice: the same colours, type and voice. We design from your brand guide, or build one first with our brand service.
Good design is also accessible design: contrast that reads in sunlight, text that resizes, and buttons a thumb can hit. That helps every customer, and it's what Google and the law expect.
