Stratasis

Dental & vision

Dental and eye care websites, software and marketing

Dental website design, patient portals and marketing for dentists, orthodontists, oral surgeons and eye care practices, built to be compliant.

Websites, patient portals and marketing for dental and eye care practices

A new patient picks a dentist or an eye doctor the way they pick everything else: a search on their phone, a look at the reviews and the website, and a booking if it's easy. Your site has to look like a practice they'd trust, show the services and the team, and let them book without a phone call.

After the first visit, the work is keeping them: reminders for the six-month check, forms done at home, and a portal for the treatment plan and the bills, all HIPAA compliant.

From the first search to the next check-up

Dental and optometry websites, patient portals and marketing. For dentists, orthodontists, oral surgeons and eye care.

Found by new patients

At the top of the map for 'dentist near me' and 'eye exam near me', with reviews that answer the nerves.

  • Seen on Google Maps
  • A page for every treatment
  • Reviews answered with care

Booked from the website

New and returning patients pick a time on your site, for a cleaning, a consult or an eye exam.

  • Live availability by provider
  • Insurance checked at booking
  • Confirmed and reminded by text

A portal patients use

Treatment plans, forms, prescriptions and bills in one sign-in, in your practice's brand.

  • Treatment plans and estimates
  • Forms and consent at home
  • Statements and payments

Recalls that fill the book

Six-month recalls, annual eye exams and contact lens reorders, sent for you.

  • Recall reminders by text
  • Reorders in a tap
  • Waitlists for earlier slots

Websites, software and marketing for dental and vision practices

From the first search to the recall. One team for every step.

  1. 01
    Marketing·Found

    Dental and optometry marketing that brings patients in

    Most new patients start with a search and a look at the reviews. We make your practice the one they find: a complete Google Business Profile for each location, a page for every treatment, and search ads for the services you want to grow, from implants to LASIK consults.

    • Local SEO for every location
    • A page for every treatment
    • Search ads for high-value services
    • Reviews asked for and answered
    • Listings on dental and vision directories
    • Social that shows the practice
    • New-patient offers, tracked
    • Monthly reports on new bookings
  2. 02
    Website·Booked

    Dental and optometry website design

    Your website answers what patients ask before they book: do you take their insurance, who will see them, what it costs and what to expect. Then it lets them book a cleaning, a consult or an eye exam, on any phone.

    • Online booking on every page
    • Insurance plans listed
    • Your team and treatments, shown properly
    • Before-and-after galleries
    • New-patient pages and forms
    • Accessible to every patient
    • Designed for phones first
    • Locations, hours and parking
  3. 03
    Software·Looked after

    Patient portals and practice software

    Once they're in, the portal takes over: forms and consent at home, treatment plans and estimates to approve, prescriptions and statements to view, and recalls sent before the gap gets long, all HIPAA compliant.

    • Intake and consent online
    • Treatment plans to approve
    • Recall and reorder reminders
    • Connected to your practice software
    • Statements and payments
    • Waitlists for earlier slots
    • Messages kept with the record
    • Forms in other languages

Signs your practice is losing patients online

When a dental or optometry website stops bringing new patients in. Eight signs we see most.

Booking by phone only

New patients can only call, during office hours.

No insurance list

The first question goes unanswered, so they move on.

A tired Google profile

Old hours, few photos and reviews nobody replied to.

One page for every service

Nothing for implants, Invisalign, LASIK or contacts to rank.

Clipboards at check-in

Forms filled in by hand in the waiting room.

Recalls by postcard

Six-month checks and annual exams missed.

A team page from years ago

Providers who left, and new ones nowhere.

Ads you can't trace

Spend with no idea which bookings it brought.

Dental and vision websites, explained

What a dental or eye care practice needs online. Website, software and marketing.

Dental website design

Patients want to know what you treat, who they'll see, whether you take their insurance, roughly what it costs and whether it will hurt. A dental website that answers those questions plainly, shows real photos of the practice and the team, and lets them book from any page turns more visits into appointments.

Specialists need more: orthodontists and oral surgeons get a page for each treatment, with before-and-after galleries and the questions patients actually ask.

Optometry and ophthalmology websites

Eye care has two kinds of patient: the annual exam and contact lens reorder, and the consult for LASIK, cataracts or a specialist. The website serves both: easy booking and reorders for the first, and clear, reassuring pages with the surgeon's experience and what to expect for the second.

  • Eye exam booking by provider
  • Contact lens reorders online
  • A page for LASIK, cataract and specialty care
  • Insurance and vision plans listed

Patient portals and practice software

Online booking connected to your practice software fills the schedule without the phone. A patient portal gives people one place to do their forms, approve a treatment plan, see prescriptions and pay a statement. Recalls and reorders go out automatically, so the six-month check and the annual exam don't slip.

Marketing, and keeping it HIPAA compliant

New patients come from the map and the reviews, so a complete Google Business Profile for every location, a page for every treatment and reviews answered with care do most of the work. Search ads bring in the services you want more of. All of it is HIPAA compliant: no patient details in ads, replies or tracking, and a business associate agreement before we touch patient data.

Questions and answers

Still have a question?

Ask us anything. We'll answer it straight, even if the answer is that we're not the right fit.

  • Yes. General dentistry, orthodontics, oral surgery, pediatric dentistry and multi-location groups, each with the pages, booking and forms that practice needs.

  • Yes. Eye exam booking, contact lens reorders, and pages for LASIK, cataract and specialty care, with insurance and vision plans listed.

  • Yes. New and returning patients pick a time by provider on any device, and the booking goes straight into your schedule with reminders sent for you.

  • Usually, yes. We connect booking, intake and recalls to the software you already use, so nothing is typed twice.

  • Yes. Forms, portals, hosting and tracking are HIPAA compliant, and we sign a business associate agreement before we handle patient data.

  • Yes. A complete Google Business Profile for each location, a page for every treatment and area, reviews asked for and answered, and a monthly report on where you stand.

  • Yes. Search ads for the treatments you want to grow, limited to your area, traced to the consults they book and kept free of patient details.

  • Yes. Six-month checks, annual eye exams and contact lens reorders go out by text and email, and patients book or reorder in a tap.

More industries

We build for other trades too. Each with its own customers and rules.

Healthcare

Healthcare websites, software and marketing

Booking that fills the schedule, software for the front desk, and marketing that brings patients in, built to be compliant.

Wellness

Digital growth for med spas, salons and gyms

Booking built into the site, software for memberships and staff, and social that brings clients back.

Financial

Digital growth for financial advisors and CPAs

Sites that book consultations, client portals and intake built in, and marketing that earns trust, built to be compliant.

Kind words

Hear it from the businesses we've built for. What it's like to work with us, in their own words.

“Our new website and ads brought in more customers than we expected. Stratasis made the whole thing easy from start to finish.”
Anna BorowskaOwner, Apex Windows
“They took our whole website from idea to launch, online booking included, and never made it feel complicated.”
Elizabeth MarkowskiOwner, Virelle
“Everything was built around how we actually work, with the compliance side looked after from the first day.”
Daniel ZhaoFounder, Pelagion
“One team for the brand, the site and the ads. It finally feels like one business online.”
Mark SullivanDirector, Harbor
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