Stratasis

Website development

Website development built in code, not a theme

Custom web development for small businesses: hand-built in modern code, connected to booking, payments and your tools, live in weeks, not months, and ready for Google from launch.

Website development services, built in code

Website development is the building: turning a design into a site that loads quickly, works on every device, connects to your booking, payments and software, and keeps working. We build in modern code, not on a theme or a page builder, so the site carries only what your business needs.

That's why our sites are light, easy for Google to read and simple to change. It's also why they hold up when the business grows.

Built in code, connected to your business

What a hand-built website gives you. The parts you don't see, doing their job.

Modern code, no bloat

Built with the same tools the big product companies use, carrying only what your site needs.

  • No theme or plugin weight
  • Light pages that load quickly
  • Nothing locked behind a builder

Connected to your tools

Booking, payments, forms, your CRM and your calendar, wired in and tested with real data.

  • Online booking and deposits
  • Forms into your inbox or CRM
  • Toast, Shopify and Square APIs

Ready for Google

Structured data, clean titles, quick pages and a sitemap, built in from the first commit.

  • Core Web Vitals in the green
  • Structured data for your business
  • A page for every service and town

Secure and accessible

Encrypted, kept up to date and built to be compliant, with accessibility checked on every page.

  • HTTPS and headers set right
  • Accessibility checked
  • Built to be compliant

Website builder or built in code?

Website builder vs custom website development. What changes when the site is written for your business.

Compared

A website builder

Built in code by Stratasis

Load timeHeavy pagesLight pages
DesignA theme, adjustedBuilt as designed
Booking and paymentsPlugins and add-onsBuilt in
SearchLimited controlFull control
GrowthOutgrown in timeGrows with you
OwnershipRentedYours

What we build

Website development, in the pieces a small business asks for. Built into the site, not bolted on.

Online booking

Calendars, time windows and deposits, straight into your schedule.

Payments and checkout

Cards, wallets and invoices, taken on your own site.

Forms and quotes

Estimate requests with photos, routed to the right inbox.

Headless storefronts

Your own front end on Toast, Shopify or Square's API.

Customer sign-ins

Portals and accounts, built as part of the site.

Integrations

Your CRM, calendar, email and accounting tools connected.

Tracking and analytics

Every call and form traced to its source, set up to stay compliant.

Search structure

Titles, structured data, sitemaps and redirects done properly.

Website development, explained

How a small business website gets built, and why it matters. The long version, in plain English.

What website development covers

Development is everything that makes a design work: the code, the content system, the forms and bookings, the connections to your other software, the hosting and the security. A designer decides what a visitor should see; a developer makes sure it happens, on every device, every time.

Code against page builders

WordPress, Wix and Squarespace get a site up quickly, and for some businesses that's enough. The cost shows later: pages weighed down by plugins, features you can't change, and a site that slows as it grows. A site built in code carries only what you need, so it stays quick and does exactly what you ask.

Our sites are built with Next.js and React, the same tools behind many of the products you use every day, and hosted on infrastructure built for them.

  • Only the code your site needs
  • No plugin updates breaking things
  • Change anything, not just what the theme allows
  • Hosting built for the framework

Connecting the site to your business

A website earns its keep when it's wired into how you work: bookings into your calendar, orders into your kitchen or your warehouse, enquiries into your CRM, payments into your bank. We build those connections in, and where you sell through Toast, Shopify or Square, we can build your own storefront on top of their systems.

Speed, security and search, built in

Google measures how quickly a page loads and responds, and ranks accordingly. So does your customer's patience. We build to pass those measures from day one, with encryption, security headers and updates handled by us, and the structure Google needs to understand your business.

After launch, the site is looked after under our website maintenance service, by the people who built it.

Questions and answers

Still have a question?

Ask us anything. We'll answer it straight, even if the answer is that we're not the right fit.

  • Modern code: Next.js and React, hosted on infrastructure built for them. No themes, no page builders.

  • Yes. Booking, payments, forms, CRMs and calendars are wired in and tested with real data before launch.

  • Yes. We build your own front end on their APIs, so the platform keeps doing the hard parts and the part customers see is yours.

  • Yes. Pages are built to pass Google's Core Web Vitals, and we check every page before launch.

  • Most projects start with our website design service, then move to build. If you already have designs, we can build from them.

  • We do, under website maintenance: hosting, security updates, backups, monitoring and changes when you ask.

More from the studio

Each service works on its own. They work better together.

Website design

Website design that turns visitors into customers

Custom website design for small businesses: every page planned around what customers ask, and designed for the phone in their hand.

Website maintenance

Website maintenance and hosting, handled

Website maintenance for small businesses: hosting, security updates, backups, monitoring and content changes, looked after every month by the team that built it.

Software

Custom software built around how you work

Custom software development for small businesses: tools that replace the spreadsheet, connect to what you use and are built to be compliant.

Kind words

Hear it from the businesses we've built for. What it's like to work with us, in their own words.

“Our new website and ads brought in more customers than we expected. Stratasis made the whole thing easy from start to finish.”
Anna BorowskaOwner, Apex Windows
“They took our whole website from idea to launch, online booking included, and never made it feel complicated.”
Elizabeth MarkowskiOwner, Virelle
“Everything was built around how we actually work, with the compliance side looked after from the first day.”
Daniel ZhaoFounder, Pelagion
“One team for the brand, the site and the ads. It finally feels like one business online.”
Mark SullivanDirector, Harbor
Contact

Take a seat, let's talk.

Bring a project, a question or a half-formed idea. We'll take it from there.

Blogs

Practical notes on growing a business online. New posts as we write them.

SEOOct 16, 2026 · 8 min read

Local SEO for small businesses: how to show up in "near me" searches

What decides who lands on the map, and the steps that move your business up the list.

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SEOOct 15, 2026 · 7 min read

Why your website isn't showing up on Google (and how to fix it)

The usual reasons a site goes missing from search, and how to check each one yourself.

Read post
WebsitesOct 12, 2026 · 5 min read

Why your own website beats the stock Toast or Shopify page

Keep the platform for payments and orders. Make the part customers see your own.

Read post
WebsitesSep 24, 2026 · 5 min read

What a small business website actually needs (and what it doesn't)

The few things that earn their place on the page, and what you can skip.

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