Stratasis

Migrate

Move your website without losing a thing

Off a website builder, a Shopify theme or another agency: how a move works, what comes with you, and how your domain, email and rankings make it through.

Where are you moving from?

A guide for each platform. What's different about leaving each one.

Moving from Wix

No export button, blog posts under /post/, and a domain bought through Wix.

Moving from Squarespace

A partial export, scheduling on its own plan, and galleries to rebuild.

Moving from WordPress

A clean content export, plugin data to carry, and WordPress's extra addresses.

Moving from Webflow

Collections as spreadsheets, a code export that leaves the CMS behind, and seats to cancel.

Moving from GoDaddy

No export, and a domain, email and site tangled in one account.

Moving from Shopify

Keep Shopify behind a storefront of your own, or leave it entirely.

Switching from another agency

Getting the domain, ads, analytics and logins back in your name first.

Moving from somewhere else?

Another builder, an old custom site, or a site nobody remembers building: tell us what you have.

How every move runs

Website migration, step by step. The same order, whatever you're moving from.

  1. Every page, form, account and piece of data on the old site, listed.

    Audit
  2. Export

    Content, contacts, products and entries exported before anything changes.

  3. A page map built around your customers, with every old address accounted for.

    Plan
  4. Build

    The new site built and checked on a private link, the old one still live.

  5. The domain pointed at the new site with redirects in place; email untouched.

    Switch
  6. Watch

    Search Console, forms and rankings checked until the move has settled.

  1. Audit

    Every page, form, account and piece of data on the old site, listed.

  2. Export

    Content, contacts, products and entries exported before anything changes.

  3. Plan

    A page map built around your customers, with every old address accounted for.

  4. Build

    The new site built and checked on a private link, the old one still live.

  5. Switch

    The domain pointed at the new site with redirects in place; email untouched.

  6. Watch

    Search Console, forms and rankings checked until the move has settled.

Keeping your rankings

How your search rankings come with you. The checklist we work through.

Rankings move with the pages, as long as every page has somewhere to go.

Search engines know your current site by its addresses. Each one is mapped to its new page before the switch.

  • Every old address mappedEvery address on the old site matched to a new page.
  • Permanent redirectsEach old page sends visitors and search engines to its new one.
  • Titles and descriptions carriedThe words search results show, kept or improved.
  • Structured data addedYour business, services and reviews, in the form search engines read.
  • A new sitemapSubmitted to Google and Bing the day the site goes live.
  • Search Console watchedErrors and missing pages caught in the weeks after the switch.
  • Your Business Profile linkedThe website link on your Google Business Profile updated.
  • Load time checkedPages tested on phones before launch, so the new site starts ahead.

Questions and answers

Still have a question?

Ask us anything. We'll answer it straight, even if the answer is that we're not the right fit.

  • Moving a website from one platform or provider to another while keeping its domain, content, customers and search rankings. Done in the right order, visitors barely notice.

  • Not if every old address is redirected to its new page before the switch. Rankings usually hold through a move, and often improve once the new pages settle in.

  • No. The old site stays live while the new one is built, and the switch takes minutes once it's ready.

  • Nothing. Email runs on its own records, and we change only the ones the website uses.

  • Most small sites take a few weeks from the first call to the switch, with the old site live the whole time.

  • The move is part of building the new site: a fixed project price agreed before anything starts, then one monthly fee to host and look after it.

Contact

Take a seat, let's talk.

Bring a project, a question or a half-formed idea. We'll take it from there.