In plain English
It's your storefront on Google's main street. Many customers decide whether to call you from the profile alone, without ever visiting your website.
Used in a sentence
“We'll fill in every section of your Business Profile and post to it monthly, so it stays active in Maps.”
“Most of our calls come straight from the Google profile, not the website.”
In detail
The profile shows up when people search your name and in local results, like the map that appears for "window installer near me". It holds your categories, services, service area or address, hours, photos, posts, questions and reviews. Google used to call it Google My Business.
A complete, active profile ranks better and converts more. That means choosing the right categories, adding real photos of your work, keeping hours accurate, posting updates and replying to every review. Your website and profile should match, and each should link to the other. See how to get more Google reviews.
Why it matters for your business
For a local business, the profile is often the first thing a customer sees, and the place they decide to call.
- Appears in Maps and the local pack
- Shows your reviews where customers decide
- Calls and directions in one tap
Easy to mix up
Your Business Profile isn't your website, and it doesn't replace one. The profile gets you seen and called; your website answers the questions that make customers choose you.
Related terms
Local pack, Citation and Search Console. Or browse the whole glossary.
