In plain English
It's the difference between people walking past your stand and people stopping to ask questions. Plenty can see you; engagement is how many care enough to respond.
Used in a sentence
“Engagement is up since we started posting before-and-after videos of real jobs.”
“We had lots of followers, but hardly anyone ever liked or commented on our posts.”
In detail
Each platform counts engagement slightly differently, but it generally includes reactions, comments, shares, saves, link clicks and messages. Engagement rate compares those interactions with how many people saw the post, which is fairer than raw totals between posts.
Platforms show posts with strong engagement to more people, so engagement and reach feed each other. The posts that do best for local businesses are usually real ones: the team, the work, before-and-afters and answers to questions customers really ask.
Why it matters for your business
Engagement shows what your audience cares about, and helps your posts reach more of them.
- Shows which content connects
- Helps posts reach more people
- Starts conversations that lead to jobs
Easy to mix up
Engagement isn't reach. Reach is how many people saw a post; engagement is how many interacted with it.
Related terms
Reach, Content calendar and Reel. Or browse the whole glossary.
