In plain English
It's how many different people walked past your window display, not how many times the same neighbour strolled by.
Used in a sentence
“This month's reach was mostly people who don't follow you yet, which is exactly what we wanted.”
“Our posts reach the same few hundred followers every time.”
In detail
Reach counts unique people; impressions count every time content was shown, including repeats. Organic reach comes from followers and the platform recommending your posts; paid reach comes from ads. Platforms decide organic reach partly by how people engage with what you post.
Growing reach means getting in front of new people: posting formats the platforms push, like short video, using local tags and topics, collaborating with other local businesses, and putting a modest ad budget behind your best posts.
Why it matters for your business
Reach tells you how many potential customers your posts actually get in front of.
- Shows how far posts travel
- Separates new people from repeat views
- Grows with engagement and ads
Easy to mix up
Reach isn't impressions. One person seeing a post three times is one reach and three impressions.
Related terms
Engagement, Reel and Content calendar. Or browse the whole glossary.
